The Beginner’s Guide to Finding Keywords Your Competitors Missed
Stop competing for the same keywords as everyone else. Learn a simple SEO strategy to uncover high-value, low-competition keywords that will drive targeted organic traffic to your website.
In the world of search engine optimization (SEO), everyone is chasing the same few popular keywords. Terms like “digital marketing” or “web design” are so competitive that it’s nearly impossible for a new business to rank for them.
The secret to success isn’t about outranking the giants; it’s about finding the keywords they’ve missed. These are often called long-tail keywords, and they are the key to unlocking consistent organic traffic.
This guide will walk you through a simple, yet powerful, method to uncover these hidden gems.
Step 1: Start with a Head Term
Begin with a broad topic related to your business. For example, if you offer SEO services, your head term might be “SEO.” If you provide email marketing, use “email marketing.” This term is a starting point, not your final target.
Step 2: Use an Answer-the-Public Tool
There are several free tools available online that show you what questions people are asking related to your head term. Type in your term and see what comes up. You’ll get a visual map of questions starting with “who,” “what,” “where,” “when,” “why,” and “how.” For example, typing in “AI automation” might show questions like:
“How can I automate my small business?” “What is AI for marketing?” “How do I use AI to write content?” These questions are your long-tail keyword opportunities.
Step 3: Analyze “Versus” Queries
People often search for comparisons. Think about what a potential client might compare in your industry.
“Google Analytics vs. Google Search Console”
If you can write a comprehensive article comparing these two topics, you’ll attract highly motivated traffic. The person searching for this is likely in the decision-making stage and is looking for a solution.
Step 4: Explore Niche Forums and Communities
Go to platforms like Reddit or Quora and find subreddits or spaces related to your niche. Search for your head term and read through the discussions. Pay close attention to the specific problems people are trying to solve and the terminology they use. These conversations are a goldmine of semantic keywords and long-tail phrases that can form the basis of a blog post.
Step 5: Create Content Around the Keywords
Now that you have your list of unique keywords, create content that directly answers the questions you found. This content marketing approach provides immediate value to your audience and shows Google that you are an authority on the topic. The more helpful and detailed your content is, the better you will rank.
Ready to stop guessing and start ranking?
Finding the right SEO keywords is the first step to a successful online presence. If you’re looking for a professional partner to handle your full SEO strategy and help you rank for the terms your competitors missed, we’re here to help.
Explore our full range of SEO services on our site.
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source https://medium.com/@digitixlab/the-beginners-guide-to-finding-keywords-your-competitors-missed-9578685c6b7e?source=rss-a3315f972085------2
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