Case Study: How We Increased a Client’s Website Traffic by 30% in 3 Months
A look behind the scenes at a real-life project. Discover the step-by-step strategy we used to deliver a 30% increase in website traffic for our client in just three months.
A well-executed digital strategy can be transformative. Our client, a B2B software company, came to us with a common problem: they had a great product but low organic traffic to their website. They were relying heavily on paid ads, which was costly and not sustainable for long-term digital growth.
Our goal was to implement a comprehensive content strategy and technical SEO plan to drive more qualified visitors to their site. Here is a breakdown of our approach and the results we achieved.
The Challenge
The client’s website had minimal blog content, and the existing pages were not optimized for search engines. Their main competitors were outranking them for every major keyword. We needed to create a strategy that would build their online authority and bring in a steady stream of visitors.
Our Solution
We implemented a three-phase plan focused on both technical and content-based SEO.
Phase 1: Foundational SEO Audit
We started with a full audit of their website to identify technical issues that were hurting their search engine rankings. We addressed broken links, optimized their site speed, and fixed internal linking issues. This gave us a solid foundation to build on.
Phase 2: Targeted Keyword Strategy
Instead of chasing high-competition keywords, we used a strategic approach to find low-competition, high-value long-tail keywords. We created a content calendar to produce high-quality, in-depth blog posts that directly answered questions their target audience was searching for online. This demonstrated their expertise and authority.
Phase 3: Content Creation & Link Building
Our team of expert writers created 12 new, optimized blog posts over three months. Each post was designed to be a comprehensive resource that would not only rank well but also provide genuine value to the reader. We also started a backlink outreach campaign to help their new content get noticed by search engines.
The Results
By focusing on these key areas, we saw a dramatic increase in the client’s website traffic in a relatively short amount of time.
- 30% increase in organic traffic within the first 3 months.
- 12 new keywords ranking on the first page of Google.
- Higher engagement rates across the site, as visitors found the content genuinely useful.
This project is a perfect example of how a strategic approach to SEO and content can deliver real, measurable results and build a sustainable source of inbound leads.
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source https://medium.com/@digitixlab/case-study-how-we-increased-a-clients-website-traffic-by-30-in-3-months-768a1134c376?source=rss-a3315f972085------2
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